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정면숙 ( ) - 경상대학교 의과대학 간호학과
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Abstract
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Purpose´ :The purpose of this study was exploring current status of having home page on the hospitals which have more than 500 beds and analyzing web site on the Nursing Department among them.
Method :Cases under analyzing were 92 hospitals which i^~ave their own home pages. And then, content analysis with 33 cases was used to evaluate web site of Nursing Department.
Results
1. There are 85(92.4%) home pages in the hospitals among 92 hospitals.
2. There are 33(35.916) web pages on the Nursing home page in the 85 hospitals which has hospital home pages.
3. The contents of web pages were `Introduction of Nursing Department´ (78.8% of Nursing Department), ´Home health care´(39.4%), ´Areas of Nursing department´(36.46), `Educational Opportunities´(36.4`,%;~), ´Research activities´(30.30), ´Interaction´(Zr.3~~), ~E-mail~(182o), ´Information providing to consumer´ ~~ 15.2~b), ´Hospice´(15.2%), ´Hut line, consultation´ (12.1`,´6) respectively.
Conclusion ;The results show´c,´d that most web sites of -sing Department were consist of simple contents with simple purpose. Therefore, in this information~il world, N .wing Departments have to try using Internet marketing ~-.^: well developed client centered web site.
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KeyWords
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인터넷 마케팅, 인터넷 홈페이지, Internet marketing, Nursing Department, Web site, Home page
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원문 및 링크아웃 정보
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등재저널 정보
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